An existentialist’s content strategy
One day not too long ago, I sat down with a client on a big account – an account with problems far beyond the purview of my ‘strategic’ project role. I found myself with one of those people who float...
View ArticleTalk: Crossing disciplines at CS Forum
On Tuesday I presented at the 2011 Content Strategy Forum here in London. Lots of exciting things were announced at the Forum – like the fact that next year’s event, scheduled for October 2012, will be...
View ArticleThe poetics of interfaces
At the London Content Strategy Forum last month, Des Traynor gave a wonderful talk called The Language of Interfaces. To paraphrase recklessly, his main point was that words should be treated with...
View ArticleThe good life: art, surfing and strategy
Kate Towsey is not afraid to try new things. Last year, she picked up and moved from London to Newquay, in Cornwall, not too far from Land’s End. In English terms, that’s a 6 hour train ride from...
View ArticleTalk: Control, command & change
A week ago, I delivered a keynote at Re:campaign 2012, a conference for NGOs in Berlin. My nerves were completely wracked. The community I met in Berlin were wonderful (and welcoming, despite my...
View ArticleHow words should be
Back in the days when my job mostly involved hacking through sizable tracts of web content undergrowth (which it still does, sometimes), I believed in something: that content on the web should be...
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A dialectic on cute
“Why is my soup talking to me like it’s a person?” I heard a friend say this recently, to no one in particular, while glaring at the back of a tub of soup. This is what they saw: Since the dawn of...
View ArticleTalk: On co-creation and collaboration
I gave a lightning talk – my very first – at the London Content Strategy Meetup last week, on the topic of creative collaboration and what it’s taught me about collaborating at work. I had a crucial...
View ArticleTalk: Structured content in design
I spoke at the inaugural Generate conference, cohosted by .net magazine and Creative Bloq, earlier today. There was an accidental trend running through the day, starting with Oliver Reichenstein‘s...
View ArticleThe story arc of sort-of triumph
While all stories have a structure that fits into certain categories, they all have unique shapes. My esteemed colleague wrote this in a post on this very site not long ago. I didn’t really question it...
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